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WATCH: Pride In London’s first-ever TV ads are sure to make you cry


Pride In London will air its first ever TV adverts on Channel 4 this summer for a trailblazing new campaign.

As part of a special partnership between the two organizations, the short films will focus on once-homophobic relatives of LGBTIs, voicing their regret over the loss of their relationship.

They will air to coincide with the festival, taking place from 24 June until 6 July. To watch the videos, scroll down through this article: More.